OkCupid provides new meaning to the expression DTF in dating app’s first-ever campaign

OkCupid provides new meaning to the expression DTF in dating app’s first-ever campaign

OkCupid desires singles to know that its users are DTF, not within the means it might seem.

The dating application is unveiling its first-ever advertising push this week with a slew of out-of-home posters and electronic articles that provide brand new meaning into the acronym. Instead of “down to fuck,” OkCupid is changing the F with clever – and much more family-friendly – terms like “fifty-five-hour binge,” “filter out the” that is far right “forget our luggage.”