On line dating service PlentyOfFish surpasses 100 million users

On line dating service PlentyOfFish surpasses 100 million users

A screenshot for the iPad form of the PlentyOfFish application is shown in this handout photo that is undated. (THE CANADIAN PRESS/HO – PlentyOfFish)

Canadian company PlentyOfFish continues to reel in big figures with the on the web site that is dating surpassing 100 million users.

It has been an ascent that is steady the homegrown startup which CEO and founder Markus Frind launched from their Vancouver apartment in 2003.

While there are numerous web-based services available these days to simply help forge possible romantic connections, the web landscape ended up being drastically different whenever Frind created PlentyOfFish — and not simply with regards to dating.

” The web wasn’t very interactive, also it was a network that is social there were internet sites,” Frind recalled in a phone interview from Vancouver.

“It ended up being dynamic. You can speak to some body, you might keep in touch with others, you could upload photos and do stuff, whereas every other web site during those times had been all about ‘You’re simply reading content that is static never changes.”‘

By 2008, Frind had 15 million signups, $10 million in revenue and doubled his workforce — to two.

“I hired my employee that is first.

Finally, Frind stated your website’s success is correlated to very g d results found by users.

” by the end associated with the day, you are just planning to make use of a dating site if it works. So a large amount of effort was invested around making sure that the service actually works and that people find some body then keep with someone from the site. That becomes our virality. Those become our brand ambassadors, so to speak.”

POF maintains Vancouver as its hub, by having a downtown office using a lot more than 70 individuals.